Industry Insiders Question the Effectiveness of France's New Environmental Car Advertising Rules

While auto brands have accepted the government's instructions, some wonder if they go far enough

France has committed to reducing greenhouse gas emissions by 40% by 2030. As part of its battle against climate change, car advertisers in the country will soon be required by law to include messaging that encourages viewers not to use their cars, a measure some in the industry have questioned in terms of effectiveness.