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France has committed to reducing greenhouse gas emissions by 40% by 2030. As part of its battle against climate change, car advertisers in the country will soon be required by law to include messaging that encourages viewers not to use their cars, a measure some in the industry have questioned in terms of effectiveness.
The measure, like those already in place around its food advertising, was passed in December and will require car manufacturers’ advertising to include one of three standard messages encouraging audiences to use alternative methods of travel: “Consider carpooling,” “For short trips, opt for walking or cycling” or “Use public transportation for everyday trips.”