Industrial Strength Expands Anti-Pollution Effort

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City and county officials here are beefing up a 2-year-old ad campaign that addresses the nagging problem of trash washing into storm drains. The educational campaign, designed by the shop Industrial Strength, now has a budget of nearly $5 million, which should carry it for at least three more years.

The effort, known as Project Pollution Prevention, began in 1999 with newspaper ads highlighting the risks of throwing trash away improperly. They warned that small items such as dog waste, cigarette butts and fast-food wrappers can cause ocean pollution and flooding, leading to increased health risks.

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