INDUSTRIAL CHIC

As one of the new kids in the dog-eat-dog, models-eat-nothing fashion world, Mexican clothing designer Enrique Martinez needed to do something bold for his fall/winter 2000 print campaign.
So the 18-month-old company–which recently opened a boutique in New York–hired two exotic beauties, dressed them in sexy outfits, marched them down to the Brooklyn docks and took their pictures in the hull of a massive freighter.
“We wanted to juxtapose two beautiful women with the sharp-edged reality of an industrial environment,” said Barbara Dente, creative director at Dente & Cristina, New York, which specializes in beauty and fashion work.