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IndoorDirect, an out-of-home media company that operates a network of screens in quick-service and casual restaurants, including Arby’s, Captain D’s, CiCi’s Pizza, Del Taco, Hardee’s and Taco Bueno, unveiled new original programming for the network. Called theBITE Network, the content is a combination of entertainment and advertising, including a 60-minute lifestyle program hosted by four personalities.
Created and produced by IndoorDirect, theBITE currently airs on 42-inch LCD screens in 250 restaurant locations. About two to four screens are in each location.
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