Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
IndoorDirect signed a content and advertising deal with the Major League Baseball Network, making IndoorDirect the first digital out-of-home network to feature professional baseball coverage.
The deal, announced Thursday (July 9) will bring MLB coverage to hundreds of quick-service and casual restaurants chains including Denny’s, Carl’s Jr., Arby’s, CiCi’s Pizza, Hardee’s, Del Taco, and Captain D’s.
As part of the agreement, the MLB Network provides IndoorDirect with content for its theBITE Network such as behind-the-scenes footage, player interviews and promotions for other MLB Network programs.
“Airing MLB Network content on theBITE Network is a strong complement to our business objectives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in