Incumbents Avoid Presentations

By Angela Dawson and Michael McCarthy
LOS ANGELES–Two incumbent agencies in major West Coast reviews will not be making presentations, but for different reasons.
Team One Advertising last week withdrew from the review for the creative portion of Hardee’s Food Systems’ estimated $80 million account, leaving seven contenders in the race. At least four of the shops–Angotti, Thomas, Hedge, DeVito Verdi, Earle Palmer Brown and Publicis/Bloom–are based in New York, said sources.
Separately, Dailey & Associates will not be making a presentation for Hilton Hotels’ global account, but the Los Angeles agency remains a contender for the estimated $50 million business. The other contenders are Zenith Media Worldwide in New York with Bates West, Irvine, Calif.; Bozell Worldwide in New York; and J. Walter Thompson and Young & Rubicam, both in San Francisco.
Leonard Pearlstein, co-chairman and chief executive of Team One in El Segundo, Calif., said “the timing just wasn’t right” to pursue Hardee’s. “We have new assignments from Air New Zealand and Thermador, two upcoming launches for Lexus, as well as a considerable amount of Hardee’s work. It truly is a workload issue.”
Team One temporarily picked up creative duties on Hardee’s after Pearlstein joined the agency last fall from his consultancy, The Pearlstein Group in Los Angeles, which handles the client’s creative account. Carat ICG in Los Angeles handles media planning and buying for the chain.
Meanwhile, Hilton said Dailey need not make a presentation next month. “Dailey is a great agency. Why should they go through the motions to tell us what we already know?” said Robert Dirks, senior vice president of marketing at the Beverly Hills, Calif.-based hotel chain.
Hilton wants Dailey to stay focused on current Hilton projects, Dirks said.
–with Jennifer Comiteau