Incite, Geographic, Lowe’s Are for the Birds

ATLANTA Incite Communications said it is set to drop its direct mail campaign developed for the National Geographic Society and Lowe’s Home Improvement.

The Charlotte, N.C., shop has designed a series of postcards that introduces the National Geographic Society’s new line of birding products. The Washington, D.C., client’s offerings include bird seed and feeders, and will be sold exclusively at Lowe’s Home Improvement stores nationwide, the agency said.

One of the postcards incorporates the headline, “We’ve been watching birds for more than 100 years. We know what they like.” Another states, “Offer your backyard guests something special. Introducing National Geographic birding products.” Both pieces will be mailed by the end of November.

“Our goal is to make consumers aware that Lowe’s will carry National Geographic birding products,” said Kent Panther, agency account director. “We also want to inform consumers of the benefits in comparison to other brands.”

The shop said proceeds from sales would support the National Geographic Society’s exploration, conservation, research and educational programs.