In Tide's Super Bowl Teaser, Rob Gronkowski Has an Unwelcome Surprise for Jeffrey Tambor

One of this year's oddest ad couples

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If New England Patriots tight end Rob Gronkowski ran his own dry cleaning business, you might notice your shirts coming back looking a little different than when you dropped them off.

This year, Tide tapped the NFL star for its Super Bowl campaign, created by Saatchi & Saatchi. Actor Jeffrey Tambor (of Transparent and Arrested Development fame) will also make an appearance in the campaign.

To kick off the brand’s campaign, both Gronkowski and Tambor star in a teaser that Tide rolled out today.

In the teaser, “Gronk’s Cleaners Discount,” Gronkowski runs his own dry cleaner and brings a special touch to his clients’ clothes, as Tambor discovers when he comes to pick up a shirt that had a nasty soy sauce stain on it.

Turns out in Gronk’s world, and at his dry cleaning business, sleeves are optional.

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