Voice

In This Time of Xenophobic-Driven Fear, Marketers Need to Uplift Asian American Consumers

Especially in a period where there's racist violence being lobbed at the community

Illustration of hands working on fixing an arrow pointing up
The more varied stories we tell and the more representation people can see, the faster we can claim our identities.Courtesy Getty Images
Headshot of Paul Fung
By Paul Fung

March 17, 2020

Asian representation in media has catapulted lately, for better—and for worse.

Headshot of Paul Fung

Paul Fung

Paul Fung is an acd at RPA and a member of RPA Represent, a change agent that relentlessly promotes inclusivity and diversity.

Recommended articles
You Might Like

Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic

By Lisa Henderson

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}