In This Lovely Ad for Home Improvement, the Promise of Spring Means More Than Ever

Uncommon's 'We Will Grow Again' for B&Q conveys optimism for post-lockdown life

a virtual-made cities with flowers all over the buildings
The garden is used to symbolize the re-emergence of life in latest B&Q ad. B&Q

Celebrating the emergence of spring, British DIY and home improvement retailer B&Q has released a campaign aimed conveying a sense of hope as the world moves toward the end of the ongoing pandemic.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's U.K. Bureau Chief.
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