In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation

Audience and companies are linked in this age of cutting-edge creative

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It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers—sharing space on my screen like equals. That, it struck me, is the new consumer economy.

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This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.