In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation

Audience and companies are linked in this age of cutting-edge creative

It started for me with a new television. When I set up my new smart TV, I noticed that there, right next to the traditional networks, were upstart new publishers—sharing space on my screen like equals. That, it struck me, is the new consumer economy.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Click for more from this issue

This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.