In the Battle for Breakfast, McDonald’s Adds New Bakery Items

McCafe Bakery is bolstering its morning offerings

McDonald's breakfast
McDonald's added a blueberry muffin, cinnamon roll and apple fritter to its menu. McDonald's

McDonald’s is adding a new lineup of McCafé Bakery items to its menu, the company said today, the latest salvo in the breakfast wars that are heating up among the major fast-food chains.

@RichCollings Richard Collings is a retail reporter at Adweek.