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Key Insights:
- Retailers want to reduce consumers’ psychological resistance to shopping during the pandemic, even if it means implementing potentially unnecessary safety measures.
- It’s a balance of creating a safe shopping environment and maintaining the customer experience.
Across the country—even in states where Covid-19 case counts are rising—retailers have, by and large, reopened their doors. However, what stores look like once consumers walk through those doors has been, like most things, altered by the pandemic.
Masks are compulsory.
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