In-Store Safety Measures Are as Much Marketing as They Are Public Health

Retailers have altered the shopping experience to lure consumers back

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Key Insights:

Across the country—even in states where Covid-19 case counts are rising—retailers have, by and large, reopened their doors. However, what stores look like once consumers walk through those doors has been, like most things, altered by the pandemic.

Masks are compulsory.

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