Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Sprint unveiled its full 60-second Super Bowl LII ad today, set to air in the first quarter of the game. While the ad mirrors last year’s Sprint commercial in ridiculing its biggest competitor, Verizon, its tactics have apparently evolved.
The Super Bowl spot, “Do the math and switch to Sprint,” (the second Big Game commercial Droga5 has handled for Sprint) sees Evelyn the robot ridiculing her maker for still being a Verizon customer.
She explains, why pay twice as much for the same service?
A gang of other robots then join in on mocking him.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in