Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While Oreo generally sticks to a lighthearted, playful message when promoting its beloved sandwich cookies, the brand is taking on a more serious tone in a new short film for its #ProudParent campaign.
Doubling down on its stance as an advocate for the LGBTQ+ community, Oreo unveiled the campaign in partnership with national advocacy organization PFLAG with a soft launch in June. Using signs from Pride marches throughout the years, the social push over the summer highlighted the value and importance of parents who openly love, support and express pride in their LGBTQ+ children.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in