In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp

Chinese League of Legends players train their bodies and minds

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in