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Children are often advised to be patient. While patience certainly has its benefits, a new spot from New Balance highlights the value of seizing your moment.
Titled “Impatience Is a Virtue,” the 30-second ad produced with New York-based full-service marketing agency VMLY&R was filmed in the United States, United Kingdom and South Africa. The featured vignettes spotlight Team New Balance ambassadors Sadio Mané, actor and activist Jaden Smith, NBA Champion Kawhi Leonard, sprinter Sydney McLaughlin, tennis star Coco Gauffand and skateboarders Tiago Lemos and Margie Didal.
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