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Starbucks, with the ubiquitous footprint of its 15,000-plus locations, becomes the latest chain to jump into the faux-meat space with a plant-based breakfast sandwich.
The coffee behemoth, with about 95% of its company-operated stores now open post-quarantine, is the largest player to date to partner with Silicon Valley-based Impossible Foods.
The new product, launching today, also expands the reach of fake sausage, which is shaping up to be this year’s version of the meatless burger, a runaway hit at fast food venues in 2019.
Starbucks rolls out the Impossible Breakfast Sandwich to “meet the growing consumer interest in plant-based options,” said Michael Kobori, chief sustainability officer, noting that the chain’s dive into the plant-based world started in the late ’90s with soy milk and continued more recently with the addition of faux dairy items like coconut, almond and oat milk.
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