In Its Super Bowl Debut, Nintendo Introduces Its Newest Gaming System, the Switch

There's also a tie in with The Legend of Zelda

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Nintendo is running its very first Super Bowl ad this year. The brand released the 30-second spot, set to run in the fourth quarter of the game, today.

The ad promotes the new Nintendo Switch video game system, which allows users to seamlessly switch their gaming experience between their hand-held systems to their home consoles. There’s also a tie in with The Legend of Zelda: Breath of the Wild. Both the game and new device launch roughly a month after the Super Bowl, on March 3.

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