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Whether it’s in Jacksonville, Fla., or Raleigh, N.C., a new ad campaign by Greyhound wants customers to know adventure is only a short trip away.
In its first television appearance in 20 years, Greyhound is going all out, releasing spots across 17 primary markets highlighting cities that are not the largest, but nonetheless “unique, interesting and close by,” said Darrin Rowe, senior director of marketing at Greyhound.
“Our ultimate goal is to challenge the perception that you have to travel far or spend a lot of money,” he said.
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