In a Powerful Veteran’s Day Ad, Ancestry Shows That American Heroes Come From Everywhere

Descendants share stories of bravery and sacrifice

Many nations represent America's military heroes. Ancestry

The journey of finding out one’s heritage can be powerful, with surprises at every turn. Everyone has a unique history and Ancestry, long in the game of mapping family trees, has used storytelling as an effective tactic to market their DNA kit.

Amy Corr is a contributor to Adweek.