Diversity, Equity and Inclusion

In a Period Positive Move, Midol Urges People to Share 'The Real Reason' They Feel Awful

The legacy brand launches a social experiment as a follow-up to last year's 'Comfort is Power'

Midol's — In the campaign spots, people who would normally make random excuses for having to cancel plans instead reach out with honesty to say that the real reason is their period.Twelvenote, Bayer

By Sara Century

June 27, 2022

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Stigma around periods can have a number of negative side effects, from the guilt that can come from feeling you have something to hide to the fear of alienating peers or even facing professional or academic repercussions.

Sara Century

Sara Century is a freelance writer for Adweek.

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