In a Period Positive Move, Midol Urges People to Share 'The Real Reason' They Feel Awful

The legacy brand launches a social experiment as a follow-up to last year's 'Comfort is Power'

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Stigma around periods can have a number of negative side effects, from the guilt that can come from feeling you have something to hide to the fear of alienating peers or even facing professional or academic repercussions.

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