In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

The delicate task of finding the right post-pandemic message

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Over the last year, few sectors have sustained a blow like the one dealt to restaurants. Despite the well-publicized uptick in takeout business, the industry still lost an estimated $270 billion during the first 13 months of Covid-19, according to the National Restaurant Association.

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