In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

The delicate task of finding the right post-pandemic message

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Over the last year, few sectors have sustained a blow like the one dealt to restaurants. Despite the well-publicized uptick in takeout business, the industry still lost an estimated $270 billion during the first 13 months of Covid-19, according to the National Restaurant Association.

But now, for the first time in a while, many restaurant operators are feeling hopeful. First-quarter sales for the food service industry are up by nearly 14% over last year, according to Commerce Department data.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in