LOS ANGELES - BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo" /> Improvisation Powers BBDO Apple Campaign <b>By Shelly Garci</b><br clear="none"/><br clear="none"/>LOS ANGELES - BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo
LOS ANGELES - BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo" />
LOS ANGELES - BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo" />

LOS ANGELES – BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Improvisation Powers BBDO Apple Campaign By Shelly Garci

LOS ANGELES - BBDO Los Angeles executives expected to come away with three versions for the second Apple PowerBook TV campaign, an extension of the print wo

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The campaign, which breaks this week, uses a combination of real people and improv actors to deliver a message combining the PowerBook’s versatility with Apple’s reputation as the kinder, gentler computer company. ‘We wanted to say that this is a product for anyone, and it really reflects who you are,’ said Chris Wall, creative director and writer on the campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in