The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
The campaign, which breaks this week, uses a combination of real people and improv actors to deliver a message combining the PowerBook’s versatility with Apple’s reputation as the kinder, gentler computer company. ‘We wanted to say that this is a product for anyone, and it really reflects who you are,’ said Chris Wall, creative director and writer on the campaign.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in