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SAN FRANCISCO-Left Field has been awarded creative and media duties for ImproveNet, an Internet-based resource for homeowners looking for contractors, architects, designers and home improvement products.
The company, based in Redwood City, Calif., plans to spend at least $20 million on a major marketing push later this year, according to executives there. Left Field will work with the lion’s share of that budget; also on the client’s agency roster are TMP Worldwide, which handles its Yellow Pages advertising, and Rolling Thunder Marketing, a public relations firm.
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