Impressionable

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

If one’s kids were as loyal as one’s pets, the chart below might look different. As things stand, though, we needn’t be surprised that grocery shoppers are more brand-loyal when buying pet food than baby food. The chart excerpts an InsightExpress poll on shoppers’ behavior. Incidence of loyalty was lower for several grocery categories not displayed here, including frozen dinners/pizza (18 percent), pasta/rice (16 percent) and canned goods (14 percent).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in