Impossible Foods Signs Deal With Walmart, Continuing Its Massive Push Into Retail

The faux-meat brand is now in more than 8,000 grocery stores, marking a 50-fold jump in a year

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Impossible Foods is striking further into the U.S. heartland with a just-announced deal to sell its popular faux burgers in Walmart stores, beginning today.

The move takes the Silicon Valley-based company far beyond its boutique retail roots and into more than 8,000 total stores, a 50-fold increase in its distribution since early this year. The Walmart deal adds some 2,100 locations to its footprint, which now spans all 50 states, and puts it side-by-side with major competitor Beyond Meat at the retail behemoth.

Impossible’s aggressive growth coincides with the pandemic, as plant-based

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