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Impossible Foods said today that its flagship product, the plant-based meat alternative, the Impossible Burger, will be available in 777 additional markets across California, Nevada and the greater Chicago area this week.
While the food-tech company had planned an aggressive retail expansion in 2020, Impossible said it fast-tracked the schedule after widespread shelter-in-place orders due to COVID-19 sparked an increased demand among home chefs and retailers.
“If food consumption patterns change, we have to take advantage of our agility and resourcefulness to be able to go where food consumers are going,” said Impossible Foods CEO and founder, Pat Brown.