Impossible Foods Expands Grocery Store Rollout of Meatless Burger

Its flagship product will be available in 777 more supermarkets this week

The 12-ounce packages of Impossible Burger 'meat' cost between $8.99 and $9.99. Getty Images

Impossible Foods said today that its flagship product, the plant-based meat alternative, the Impossible Burger, will be available in 777 additional markets across California, Nevada and the greater Chicago area this week.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.