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Impossible Foods and Yelp aim to give mom-and-pop restaurants a post-lockdown boost, partnering for a promotion that names the Top 30 diners in the country and supplies them with free faux breakfast sausage.
The move takes Impossible, one of the biggest players in the meatless protein category, back to its roots, though its first placement deals were in tony, chef-centric venues like David Chang’s Momofuku Nishi restaurant in New York and Michael Symon’s B Spot burger bars.
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