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DETROIT Import car manufacturers were more cost-efficient in attracting shoppers last year through their advertising, according to data coming next week from Compete, a Boston-based research firm.
Foreign-based companies spent an average of $182 per shopper in 2006, compared with $223 per shopper from the domestic automakers. Last year, Honda had the most proficient spend per shopper at $118, trailed by Toyota at $158.
The highest in the million-plus sales range was Ford at $240 a shopper.
Saturn’s
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