Imc2 Hires Reed to Expand Database Marketing

NEW YORK — Dallas-based imc2 has hired Jim Reed as director of its Business Intelligence Practice, a five-person unit made up of business strategists and database marketers.

In the post, Reed, 40, will be responsible for expanding imc2’s database marketing capabilities as the company focuses on combining its direct and online marketing measurement disciplines. The goal is to drive online and offline customer acquisition, retention and relationship marketing programs for clients.

He replaces John Gardner, who left the company in May to start his own venture, and will report to imc2 evp, client services David Perry.

Reed joins the Dallas-based interactive agency from 360 Group, a database marketing services firm in San Rafael, Calif., where he was vice president of partner development for about a year. Prior to that, he was at Irvine, Calif.-based Nexgenix, where he served as western region director, relationship management services, for about a year.

From 1999-2000, Reed was vice president of client services for Targetbase, an Omnicom-owned marketing services company in Irving, Texas, where he worked on Procter & Gamble.

imc2 has about 100 staffers working on such accounts as P&G, Eli Lilly and Company and Dr. Pepper/Seven Up.