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Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you love about movies, IMAX aims to capture it in its thrilling new global campaign.
A 60-second campaign anthem, created in partnership with agency Mistress, captures all of the different genres of film that have made IMAX so popular over the years, from fantasy films to big-budget superhero movies. The entire spot plays out as a love letter of sorts to film and IMAX movies, but captures that sentiment in a way that people all over the world can understand.
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