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Imation Corp. has contacted agencies in the Midwest and Southwest, and possibly in New York as well, about its $8-10 million advertising account, sources said.
Officials at the Oakdale, Minn.-based data storage company could not be reached for comment, but sources said the company has had “informal” discussions with several shops. It was not clear whether or not these discussions are the precursor to a formal review of the business.
The account has been with Ketchum Advertising in Pittsburgh since 1996, when 3M spun off its data storage, imaging and printing businesses as a stand-alone company under the Imation banner.
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