Imagine: A Cologne for Your Car

Mercedes and Rolls already scent their cars. Are Ford and GM Next?

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March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the occasion also carried a whiff of what might be the latest aroma trend: scents for our cars to wear.

Ford partnered with ScentAir, a leading manufacturer of diffusers that perfume the air of retail spaces. The company produced seven potions it said would promote “a more enjoyable drive.”

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