Images USA Issues Call for Minority Cops

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Images USA is running its first work for the New Jersey State Police, an account it won without a review last year to help the organization recruit more minority members, the shop said.

The effort includes radio endorsements from on-air personalities at top urban, jazz and adult contemporary stations in New Jersey, New York and Pennsylvania, profiles of minority troopers in regional publications, and town hall meetings with troopers who answer questions about the job.

“We



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in