Images Of The Image Makers

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Media and advertising images don’t just reflect society, they also influence it—and that makes the people behind those images worthy of investigation. Who are they? What do they think about their industry and businesses? What about their lifestyles and relationships? What are their interests? How diverse a population are they?

To find out, integrated marketing-communications agency Euro RSCG Worldwide teamed with Adweek and VNU Business Media to ask them. The resulting study reveals what image makers think about their jobs, their lifestyles, their relationships, the world at large and the technology that makes it hum.

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