Brand Marketing

Image vs. Reputation: Which Reigns Supreme?

Headshot of Rosanna Fiske
By Rosanna Fiske

January 26, 2011

Image or reputation? Advertising or public relations? Super Bowl ad or New York Times op-ed?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Rosanna Fiske

Rosanna Fiske

Recommended articles
Related Articles
dara treseder
Leadership & Talent

Peloton Marketing Chief Dara Treseder Exits for Autodesk

By David Kaplan

Sustainability

Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToksicon-image

By Kathryn Lundstrom

Illustration of a woman reaching for bubbles of different shopping items.
Columnist Network

Augmented Reality Drives Consumer Confidence During a Recession

By Lauryl Schraedly

Brand Marketing

Image vs. Reputation: Which Reigns Supreme?icon-image

By Rosanna Fiske

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

Are You Advertising With Integrity?

By Connatix

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

In Economic Uncertainty, Don’t Slash Ad Spend, Slash Ad Waste

By Michael Parkes, President, VideoAmp

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN