Image vs. Reputation: Which Reigns Supreme?

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Image or reputation? Advertising or public relations? Super Bowl ad or New York Times op-ed?

In our hyper-connected world, image appears to have trumped reputation. When a new product can become a trending topic on Twitter, or that day’s (or week’s) meme—sometimes before it’s even available for purchase—we’ve clearly entered an era where image matters.

For advertisers, this is surely a reassuring thought. After all, much of their work relies on consumers and the public feeling a deep connection to a certain image and making some type of purchase decision based on that connection.



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