I’m With the Brand LIVE: Alex Reed | Truman’s

How the DTC cleaning products company is coping through the coronavirus crisis

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Alex Reed, co-founder of DTC brand Truman’s, is on today's show.

DTC health and wellness brands are strategically poised to expand their customer base during the pandemic. That’s one of the reasons that, for the last six weeks, we’ve produced live editions, every Tuesday at 4 p.m ET, of our series I’m With the Brand.

On today’s show, Ian Wishingrad has some rapid-fire questions for Alex Reed, the co-founder of direct-to-consumer brand Truman’s, on how he built the Kentucky-based cleaning products company, and how the brand is getting through the coronavirus crisis.

Watch all episodes of I’m With the Brand, both our prerecorded editions and our live shows, here.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.