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DTC health and wellness brands are strategically poised to expand their customer base during the pandemic. That’s one of the reasons that, for the last six weeks, we’ve produced live editions, every Tuesday at 4 p.m ET, of our series I’m With the Brand.
On today’s show, Ian Wishingrad has some rapid-fire questions for Alex Reed, the co-founder of direct-to-consumer brand Truman’s, on how he built the Kentucky-based cleaning products company, and how the brand is getting through the coronavirus crisis.
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