Illuminis Selects Philip Johnson For Launch Effort

BOSTON-Philip Johnson Associates has added advertising chores for Illuminis, a developer of Web-based technology that helps physicians make difficult diagnoses.
The Cambridge, Mass., agency was selected following a review of undisclosed shops.
Spending for Charlottesville, Va.-based Illuminis is expected to be in the seven figures, said agency official Mike O’Toole.
Print ads, direct marketing and related efforts aimed at the medical community will be part of a marketing blitz planned for the spring.
The “Picture health” tagline will likely be used in upcoming ad efforts, O’Toole said. That line already graces the client’s Web site (www.illuminis.com), which Philip Johnson helped develop.
-David Gianatasio