Illinois Gov. ‘Amends’ Promo Bill

SPRINGFIELD, ILL. – Illinois Gov. Jim Edgar signed an ‘amendatory veto’ modifying legislation that would place restrictions on the advertising of promotion marketing programs, the Promotion Marketing Association of America announced Friday. The organization launched a campaign six weeks ago to amend the bill. ‘As initially written and passed, House Bill 1687 imposed oppressive disclosure requirements for all promotional advertising and was so all-inclusive that it would theoretically encompass not only games of chance and skill but premium offers as well,’ said PMAA executive director Chris Sutherland. The amended bill will be reconsidered by the General Assembly in October.
Copyright Adweek L.P. (1993)