Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sure, consumers are economizing. But if you doubt their hearts are in it, a new Information Resources Inc. report will support your suspicions.
One part of the polling (fielded in March) listed money-saving actions people might take and asked whether they’d done each on their most recent shopping trip and/or would do so in the coming year. Sixty-three percent said they’d brought coupons along on their last trip to the store — but significantly more, 82 percent, said they’ll do so in the coming year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in