Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Ikea today said it will shift creative work on its U.S. account to roster shop Secret Weapon.
The client plans to introduce new work from the small Santa Monica, Calif.-based independent early next year.
The majority of the work had been done by MDC Partners’ Crispin Porter + Bogusky in Miami, which yesterday said it resigned the account, citing irreconcilable differences over the company’s marketing plan [Adweek Online, Nov. 15].
“We had been working for the past few months to resolve some differences and it had become obvious to all involved that this was the right move to make,” said Rich D’Amico, regional marketing manager for Ikea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in