Ikea Says the American Dream Is About More Than Just Buying Stuff

Campaign stresses quality of life over size of your living room

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

You don't need to look further than the current presidential campaign to glean that the American dream isn't doing so hot right now. Hillary Clinton has proclaimed that "building an economy that works for everyone, not just those at the top, is the central challenge of our time." Donald Trump's view is a bit more blunt. "Our country is going to hell," he said earlier this year. "We're becoming a third-world county."

So, yes, the state of the American dream is a touchy issue.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in