Ikea Made a Reality Show That Traps Contestants in the 1990s

The campaign celebrates the retailer's 25th anniversary in Spain

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Nineties nostalgia might be popular right now, but how would you cope if you were actually transported to that decade? This is the premise of a new Spanish reality show, in which young contestants have to live in a replica of a ’90s house, with none of the modern amenities they are used to.

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