Ikea Is Getting Into the Plant-Based Meat Game

New meatball will be available in European stores later this year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ikea will launch a new, plant-based meatball in Europe this August, the retailer announced in its annual sustainability report released today.

The Swedish furniture giant released initial plans to create a plant-based alternative to its traditional meatball last summer, with the goal of improving the overall sustainability of the menu at Ikea’s in-store restaurants. The new meatball, according to Ikea, has only 4% the climate footprint of its traditional Swedish meatball.

Similar to other plant-based meat alternatives made by Beyond Meat and Impossible Foods—which just became the preferred

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in