Ikea Is Getting Into the Plant-Based Meat Game

New meatball will be available in European stores later this year

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Ikea will launch a new, plant-based meatball in Europe this August, the retailer announced in its annual sustainability report released today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in